Consumer Insights - Infegy Starscape

Consumer Insights

Understand what truly drives your audience, and act on it with confidence.

Since our founding in 2007, Infegy has been on a mission to help brands and agencies see beyond the noise. Our proprietary social listening platform, Infegy Starscape, turns billions of online conversations into clear, actionable consumer insights, so you can make smarter decisions, faster.

Whether you're building campaigns, developing products, or crafting strategy, our tools give you a deep lens into how large numbers of people think, feel, and act.

Used by many of the top consumer intelligence firms:

New Collective 12 Case Study

Collective 12 uses Infegy AI to unlock consumer personas and gain a competitive edge

Spot Trends Before They Go Mainstream

Award-Winning Trend Analysis

Your next big idea shouldn’t be a shot in the dark. With Infegy, you can see which products, movements, and behaviors are gaining momentum, and which are fading. Our dynamic trend analysis tracks keyword growth, cultural shifts, and emerging demand patterns over time, helping you validate ideas early and get to market ahead of the curve.

Use Cases

Identify whitespace for product innovation
Track early signals of consumer behavior shifts
Validate positioning around emerging topics

The Internet As Your Focus Group

Best In Class Sentiment Analysis

Why rely on stale surveys when you can tap into millions of authentic conversations, updated in real time? Infegy’s industry-leading sentiment engine doesn’t just tell you if a conversation is positive or negative. It uncovers emotions, intent, and nuanced tone, giving you a richer understanding of what your audience really thinks.

Use Cases

Uncover pain points and unmet needs
Optimize messaging based on emotional resonance
Benchmark public sentiment over time

Learn about how social listening can bring in depth consumer insights:

Women, Consumer Insights, and Beauty Trends–What Your Other Tool Misses

March 27, 2025

How to Find Consumer Insights for Healthcare Marketing

June 12, 2025

Three Ways to Find Beauty Consumer Insights With Social Listening Data

April 24, 2025

Real People. Real Motivations.

Deep, Original Persona Research

Generic personas lead to generic results. Infegy helps you create data-driven personas based on real-world behaviors, affinities, and language patterns. Go beyond demographics to understand what your audience cares about, how they talk, and what moves them to action.

Use Cases

Build accurate, behavior-backed personas
Segment audiences by interest, emotion, and lifestyle
Power personalization with deeper human insights

Why Infegy for Consumer Insights?

Cut Through the Noise:

Infegy filters out spam, bots, and irrelevant chatter, so you get clean, usable data.

Analyze at Scale:

Billions of social mentions. Millions of sources. One intuitive platform.

Real-Time + Historical:

Track conversations as they happen, or look back across years to see how attitudes have evolved.

Rich Context, Not Just Keywords:

Understand why people behave the way they do, not just what they say.

Check out how consumer insights from Infegy Starscape can change your business:

Gamers Turn to Retro Games After Frustration with AAA Games

Mintel Uses Consumer Insights to Drive Higher LTV

Understanding Pregnancy Anxieties During the Patient Journey

Ready to See What Consumers Are Really Saying?

Let Infegy help you decode the world’s conversations. With Starscape, consumer insights become your competitive advantage.